"Maintaining a competitive edge" — What It Really Means

BS Level:💩💩💩💩💩

"Maintaining a competitive edge"

What they really mean

I want to sound sharper than everyone else without explaining how

"In today's environment, maintaining a competitive edge means staying curious, agile, and relentlessly customer-centric."

"I have no specifics, but if I say 'competitive edge' people might assume I do."

Share this translation:

It was absolutely a failure

Our original idea failed catastrophically

We made an app for something that already works fine

Looking for more thought leadership language?