"We're here to disrupt the industry" — What It Really Means

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"We're here to disrupt the industry"

What they really mean

We made an app for something that already works fine

"At DisruptoTech, we're here to disrupt the $4 trillion laundry industry with AI-powered solutions."

"We made a subscription service for socks. Our burn rate is terrifying."

Share this translation:

It was absolutely a failure

Our original idea failed catastrophically

I just learned this buzzword and I'm going to use it in every meeting

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