"We need to lean into this" — What It Really Means

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"We need to lean into this"

What they really mean

I just learned this buzzword and I'm going to use it in every meeting

"The market is shifting and we need to lean into our core competencies to stay ahead of the curve."

"I genuinely do not know what I just said, but it felt powerful when I said it."

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It was absolutely a failure

Our original idea failed catastrophically

We made an app for something that already works fine

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