"I'm curating my personal brand" — What It Really Means

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"I'm curating my personal brand"

What they really mean

I'm crafting an elaborate fiction about who I am professionally

"This year I'm focused on curating my personal brand to better reflect my values and vision."

"I'm going to post more selfies with motivational captions and pretend I read books I haven't read."

Share this translation:

I desperately need a drink and a nap

I read half the Wikipedia summary of a self-help book

I've started several businesses and most of them failed

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