"Reflecting on the current market landscape" — What It Really Means

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"Reflecting on the current market landscape"

What they really mean

I'm about to say something obvious with the tone of a McKinsey memo

"Reflecting on the current market landscape, it's clear that adaptability and resilience matter more than ever."

"The economy is weird, competition is real, and I need twelve extra words before I get to the point."

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It was absolutely a failure

Our original idea failed catastrophically

We made an app for something that already works fine

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