What they really mean
Signals increased commitment to an existing strategy, especially during uncertain times. Borrowed from gambling, it conveys conviction and focus.
Example Usage
"Despite market headwinds, we're going to double down on our mission to democratize AI for everyone."
Writing Tip
Explain why you are doubling down — what evidence or conviction supports the decision? Without reasoning, it can sound like stubbornness rather than strategy.
Related Phrases
Reframes a setback as a growth experience. Used to extract professional lessons from projects that did not go as planned.
Indicates a strategic shift in product, market, or business model direction. Common in startup culture where iteration based on feedback is expected.
Signals ambition to fundamentally change how an industry operates, often by applying new technology or business models to established markets.
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