"We're building an ecosystem" — What It Really Means

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"We're building an ecosystem"

What they really mean

We have one product and a blog

"We're not just building a product — we're building an ecosystem that empowers creators, brands, and communities."

"We have a landing page and a Slack channel with 12 people in it. Three of them are bots."

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It was absolutely a failure

Our original idea failed catastrophically

We made an app for something that already works fine

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